Together We Retail Educational Conference

Thank you to everyone who joined us Tuesday, August 3, 2021! Now, please enjoy these on-demand sessions.

Social Media Success! How Independent Retailers are Driving Traffic, Sales and Profits

Social-media expert Crystal Vilkaitis of Crystal Media Co. discusses how retailers can use their social media channels to drive traffic and turn a profit. Reimagine your channels, reinvent your content and set yourself up for success for the rest of 2021 and beyond. Vilkaitis also presented several case studies so you can learn from other retailers.

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Using Local Influencers

This session, led by Brand Atelier’s Lance Paine and Jennifer Wentzo from Coded PR, delves into how retailers can both find and effectively use local influencers to expand their presence on social media and drive more online and in-store traffic to their store. Learn how to find the right micro-influencers for you and your budget, how to negotiate those contracts and how to analyze their social engagement.

Point-of-Sale Point of Views

This panel discussion included four retailers who discussed their past experiences with different Point of Sale systems (POS), such as Square, Lightspeed, QuickBooks and Shopify. Through a discussion of their experiences and advice, retailers learned the pros and cons of several POS systems, which one might work best for them and tips for how to transition to a new POS system. The discussion also included recommendations for best system for an online component.

  • Debra Campbell, Fleurish Home, Ohio
  • Kristen Joy Laidig, Nerdvana Outpost, Chambersburg, Pa.
  • Cathy Nagle-Ervin, Retail Consultant
  • Matt Triest, Be Charmed, Medfield, Mass.

Managing Your Ecommerce

Expert Josh Orr, founder of Streamline Retail, gives retailers his best advice for managing an ecommerce site, including the importance of visual appeal and best tools to manage inventory, purchasing data and more. Orr has worked in retail for almost all of his life and has helped dozens of retailers launch and grow online.

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Meet and Greet With REA Nominees

Meet the finalists for the 70th annual Retailer Excellence Awards. This live discussion with the retail nominees was driven by GDA and the meet-and-greet sponsor, Mud Pie. Listen in as they ask the nominees topical questions about their business strategy, product hot-list and more.

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70th Annual Retailer Excellence Awards

Watch the hour-long award ceremony to find out which retailers will take home the honor of REA winner in seven categories: Specialty Store, Multiple Locations, Social Media and Online Initiatives, Store Events, Visual Merchandising and Store Design. We also announced the Sales Representative of the Year, Manufacturer of the Year and Gift for Life’s Industry Achievement Award winner.