Together We Retail Educational Conference Schedule

REGISTER NOW!

Tuesday, August 3

12 p.m. (EST)

Social Media Success! How Independent Retailers are Driving Traffic, Sales and Profits

Social-media expert Crystal Vilkaitis of Crystal Media Co. discusses how retailers can use their social media channels to drive traffic and turn a profit. Reimagine your channels, reinvent your content and set yourself up for success for the rest of 2021 and beyond. Vilkaitis will also present several case studies so you can learn from other retailers. This is a 45-minute presentation including time for Q&A. Session will be followed by a 15-minute retail networking break.

Brought to you by:

1 p.m. (EST)

Using Local Influencers

This session, led by Brand Atelier’s Lance Paine and Jennifer Wentzo from Coded PR, will delve into how retailers can both find and effectively use local influencers to expand their presence on social media and drive more online and in-store traffic to their store. Learn how to find the right micro-influencers for you and your budget, how to negotiate those contracts and how to analyze their social engagement. This is a 45-minute presentation including time for Q&A. Session will be followed by a 15-minute retail networking break.

2 p.m. (EST)

Point-of-Sale Point of Views

This panel discussion will include four retailers who will discuss their past experiences with different Point of Sale systems (POS), such as Square, Lightspeed, QuickBooks and Shopify. Through a discussion of their experiences and advice, retailers will learn the pros and cons of several POS systems, which one might work best for them and tips for how to transition to a new POS system. The discussion will also include recommendations for best system for an online component. This is a 45-minute panel discussion with time for participant Q&A. Session will be followed by a 15-minute retail networking break.
Featuring:

  • Debra Campbell, Fleurish Home, Ohio
  • Kristen Joy Laidig, Nerdvana Outpost, Chambersburg, Pa.
  • Cathy Nagle-Ervin, Retail Consultant
  • Matt Triest, Be Charmed, Medfield, Mass.

3 p.m. (EST)

Managing Your Ecommerce

Expert Josh Orr, founder of Streamline Retail, gives retailers his best advice for managing an ecommerce site, including the importance of visual appeal and best tools to manage inventory, purchasing data and more. Orr has worked in retail for almost all of his life and has helped dozens of retailers launch and grow online. This is a 45-minute presentation including time for Q&A. Session will be followed by a 15-minute retail networking break.

Brought to you by:

4 p.m. (EST)

Meet and Greet With REA Nominees

Meet the finalists for the 70th annual Retailer Excellence Awards. This live discussion with the retail nominees will be driven by GDA and the meet-and-greet sponsor. Listen in as they ask the nominees topical questions about their business strategy, product hot-list and more. Retail participants are encouraged to submit questions, as well, and pick their brains.

5 p.m. (EST)

70th Annual Retailer Excellence Awards

Watch the hour-long award ceremony to find out which retailers will take home the honor of REA winner in seven categories: Specialty Store, Multiple Locations, Social Media and Online Initiatives, Store Events, Visual Merchandising and Store Design. We will also announce the Sales Representative of the Year, Manufacturer of the Year and Gift for Life’s Industry Achievement Award winner. Participants will still be able to network and chat with one another on the conference platform as they watch and celebrate together.